
Delivering Adventure with Carv with Morgan Engel and Alex Jackson
How can technology enhance our adventure experiences on skis? Is it possible that ski coaches, instructors and guides can be replaced by technology all together?
In this episode we touch on these questions as we explore Carv with Morgan Engel and Alex Jackson. Carv is a small device that skiers can affix to their ski boots that analyzes their movement patterns as they ski. The data that Carv collects is uploaded to a user-friendly app on a Smart Phone. From here, users can either analyze the data and metrics themselves. Users can also select one of the coaching modes that provides targeted feedback. This makes Carv the largest ski school in the world by hours taught!
Alex Jackson is the VP of Marketing for Carv and is based in the UK. Morgan Engel is a CSIA Level 4 and PSIA Level 3 ski instructor and course conductor based in Whistler, British Columbia. Morgan has been working with Carv as an Ambassador and Advisor for the past six years. Morgan has also helped develop the Carv Instructor Certification offered through the Professional Ski Instructors of Canada.
Alex Jackson and Morgan Engel share their insights on what Carv is and how it can be used as a development tool for not just skiers, but by instructors, guides and coaches.
Takeaways
Innovative: Carv is definitely a well thought out skill development tool for skiers that adds the possibility of gamifying skiing by trying to reach higher and higher scores. It is also nice to have a tool that measures your performance objectively with weight being placed on your performance instead of your style.
Does Not Replace Snow Sports Professionals: There is still an important role for instructors when it comes to interpreting and communicating the data and structuring development. Carv also isn’t going to tell you where the best snow is on a given run or how to prepare for what you are going to encounter before you get there.
Adventure Enhancer: Carv is an excellent example of where technology can enhance the user experience. Other technologies that I can think of are apps like Stava and Gaia and devices like GoPros and even Smart Phones.
Importance of Milestones: To keep us motivated and in a positive space, we need be able to break progress into small pieces. The one thing that Carv does well that other similar technologies should take note of is pointing out each time the user has reached a new level. It might be improving a certain metric or achieving an improved score.
Guest Bio
Alex Jackson is based in the UK and is the co-founder and VP of Marketing for Carv. Alex has enjoyed a very successful career in technology. His passion is products that can change the way people behave.
Morgan is a CSIA level 4, PSIA Level 3 and ski instructor who has over 35 years of teaching and instructor training experience. Morgan started his ski teaching career at Hidden Valley in Alberta. He is currently teaching at Whistler Blackcomb. In addition to teaching, Morgan is a Level 4 course conductor for the Professional Ski Instructors of Canada, the PSIC.
Morgan has been working with Carv for the past six years as a Carv ambassador and advisor. He has also used his experience with Carv to develop the Carv Instructor Certification for the PSIC.
Guest Links
Carv Website: https://getcarv.com/
Carv Pro Deal for Professionals: https://getcarv.com/lp/pro-deal-2024
PSIC Carv Instructor Certification: https://www.psic.pro/carv
Follow or Subscribe
Don’t forget to follow the show!
Share & Social Links

Morgan Engel
